This is a concept packaging for an organic gourmet sauce. It aims at interpreting the spicy sauce, which often appears rustic and folkloric, by incorporating a minimal and essential approach both in its package and graphic image.

The pure, delicate look reflects its organic origin and the unique speciality blend of ingredients. The iconic and humorous cap is a bold differentiator from the competition.

Three variations of flavour are differentiated by the colour of the cap, all based around peppers.